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Annual Report

This project will entail designing an annual report based on the parameters prescribed by an actual design firm!
Design Skills:
This project will develop the students’ ability to solve the design problem posed by the client. The students will need to adhere to specific design parameters and styles to ensure the business information is communicated in an effective manner.
InDesign Skills:
flowing text, styling text, building tables, anchored objects, lists, page numbering and section options, master pages.
Project Description:
A design studio will deliver a real-world brief describing the challenge. This will afford the students the opportunity to learn how a design is developed, based on the clients' needs. Final annual reports will be presented to the client for critique.

On the Board for Week One

  1. What is an annual report? I will show you some examples of annual reports.
  2. The report you will be designing is for The Canadian Egg Marketing Agency. Take some time to get familiar with what they do.
  3. Today, Elaine Nadeau will visit from Aubut & Nadeau. She will introduce us to the process of annual report design.

On the Board for Week Two

  1. I should have the table of contents from Elaine. This will allow us to organize the content. We'll do so in class.
  2. I'll provide feedback on your designs.
  3. We'll set a milestone for next week.
  4. We can make photo selections
  5. We can work on building tables (with styles) and graphs (in Illustrator)
  6. You could build an InDesign document with styles in it

The Process

  • develop theme with client
  • provide production schedule
  • develop cover and interior grid concepts
  • provide art direction to photographer for concepts
  • present two concepts to client, including paper stock options, client selects one concept and paper stock
  • direct photo shoot (1 full day at AGM for directors), 2 in-studio days with outside locations
  • layout English text, including photos
  • receive changes to English from client
  • inform printer of paper choice and targeted print date
  • layout French, with all final approved photos in place
  • send French and English files (minus financials) to printer to start pre-press
  • layout financials, which arrived late from auditors
  • send approved financials to printer
  • sign-off on press proofs by A & N and client
  • attend press check
  • partial delivery to client, remaining delivered to mailing house
  • prepare final files into interactive PDF for web
  • send copy of all files on CD to client
  • archive electronic and hard copy files in-house at A & N