MacBook Sell Sheet Layout

You will use the model I will hand out as a guide. Don't take any liberties. You must follow the instructions exactly. This is a scenario much like you might encounter at a corporation. If you work in a corporate design department, the corner office people will expect you to adhere to the company's visual guidelines.

The Ground Rules

You know what I mean, stay between the lines.

• Your document cannot have two consecutive carriage returns.
• Your document cannot have two consecutive space characters.
• All Tab spaces must be defined. Never have more than one tab character at a time.
• All text must be associated to a Style Sheet.
• All text must be in Myriad Pro. Not Myriad.
• You must use all the copy provided.
• All text must be in black/grey.
• You must have a four column grid.
• All punctuation must "hang" where appropriate.
• Text boxes must span the three columns.

The Process

The underlying assumption of this assignment is that you are working in Apple's internal communications department. You're the production person who creates the sell sheets for each new product. The design has already been done. Once the writers, photographers and designers have done their jobs, they hand the content they have created to you to pour into an existing template.

During the first class of this assignment, we will set up our document in InDesign. We'll establish the grid on the pages and pour our text into it. The goal is to adhere to Apple's design guidelines. The idea is that InDesign is a container application for text and images. We'll use style sheets to affect the appearance of that text more easily.

The back of the document is especially challenging. It contains bullet lists, nested lists and a complex table. The reason for building this document with these tools is to allow for easy editing of future versions. If it is well built this time around, the next time you need to pour new content into it, it will be very easy to do.

I'll be walking through every step of the process. So don't let yourself fall behind in class. If you miss a step, raise your hand to ask for help. Once we are all done the two sides of the page, you'll hand in your files.

Deliverables

These are the files you should be handing in. Close your InDesign document and check all your folders to make sure everything is there before copying the folder to my dropbox.

This is due before you leave class today.